Advertisements Trigger Impulsive Buying
Debate Rounds (2)
So let's say you see a burger in an advertisement for a restaurant on television. A food stylist worked on this burger to make it look attractive (even though that isn't what you get in the actual restaurant). You're brain is attracted to bright and gold colors, so if the stylist makes the burger look brighter with certain sprays, your brain makes a comparison to what it has seen before, and reaches a conclusion, "This looks great!" This then sends a message to your body that goes back to the brain and triggers hunger. This tactic is best for fast-food restaurants.
See, the brain never makes absolute decisions, instead only relative ones. Though you may think you are making clear choices, every small detail actually effects what you want. Suppose you see two brownies. One is misshaped and looks generally terrible, while the other is cleanly cut and a brighter color. Even if you are told the misshaped one tastes better, you're brain won't give in on it's original conclusions.
Food isn't the only thing that effects your brain. Many things are styled and exaggerated to get the best of you. That mattress looks very good and the actors seem to be enjoying it, but really they just put more effort in the manufacturing for that one. They forfeited the expenses of making one mattress to attract the brain into thinking it is good. It pays off in the long run by far. Gold is famous not only because of its rarity, but it's color. It's engraved in the brain to appreciate it. This is a great advantage for advertisers and other images, for example on the packaging.
Though you may not know it, your brain is always being fooled. The tiniest details can still make a huge difference. Even if you aren't consciously thinking about it, your brain is still making comparisons, and will send you the message of want whenever it feels.
Brain Games (I checked this with sources before, but I don't know what the sources are, if you don't believe me I can look it up again and give you the links).
Thanks for starting this debate, and good luck.
Yet, in today's world, people are raised with an intellectually powerful force of conscience. While we watch the burger advertisement, we catch sight of an artistically crafted burger ... yet, that impulsive buying is due to the brain's subconscious analysis of neurons.
Let us say there is a person who hates burgers ... even the most artistically crafted burger will not seem appealing to him/her. People who have not tasted burgers, you might argue, might be tempted. That is because, as you said correctly, the brain is attracted to certain colors in food. But that is primarily because the brain associates those colors (subconsciously) to the taste of that food.
So, what goes on in the brain without the knowledge of the person who watches the advertisement is the subconsciously performed complete analysis of the burger. Let's say someone is on a weight loss diet - the brain will then consciously analyze why they can't have the burger.
The subconscious analysis of the brain drifts deeply into all previous conscious analyses. It stresses on neuro-connective electron charges in the brain, that send flaring impulses through the nerves and the secretion of hormones. The reason for emotional impulse is generally the uncontrollable secretion of endorphins, and nervous impulses. Yet, we are psychologically raised to trust intellectual analysis greater than intuitive analysis. Therefore, the brain will transmit messages to the nerves to repulse the psychological-nervous stimulation of the endorphins.
In older days, perhaps these impulses were common, but today, with an intellectual environment, we are not as subject to these impulses as we were now. Also, advertisements create strict awareness about their products. They clearly describe their products. In earlier times, perhaps we used to judge primarily images, but today, the television-trained human mind clearly analyzes the logic in advertising statements, perhaps even more than the images, subconsciously.
Conclusion: Our brain subconsciously analyzes advertising statements, even more than images, and then provides us with clear information about the product. Any "impulsive" buying is after a strict analysis of the brain. Only those with impulsive buying tendency, or those who go shopping just for fun, buy impulsively, and the latter is generally not influenced by television advertisements. This distinctive phenomenon of lifestyle is, in truth, not so stressed in today's world.
bat9581 forfeited this round.
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