Is ESPN focusing on the main few popular sports?
Debate Rounds (3)
ESPN is a business. It is not a public serivice. Why not call themselves the "Worldwide Leader in Sport", it obviously stuck.
Most media companies make their revenue by selling advertisements, and commericals. There is a great deal of research conducted on advertising, on how and who to target.
Certain sports that have been popularized have a consumer base of viewers that have been studied and are well understood.
Call ESPN or their parent company, say that you are interested in advertising on their channel. They can break down the demographics, areas of viewership, and post advertising statistics for every major sport they sell. That is their business.
ESPN does not sell sports. It sells commercials and adertising that target to people who watch sports.
ESPN's biggest asset is the viewers not to programming. That is just the bait. If a day comes when their veiwership is declining and their ad revenue is declining, they will try to adapt by picking up something new to attract more viewers to sell to their advertisers.
There is a lot of programming and self advertsing for The Next Big Event!
You are their product. Not the sporting events.
Media companies can be like having a manipulative hot girlfriend. It's fun, addictive, but they really just want you to open your wallet.
I am answering why they are not giving other sports a chance.
It is not about whether a sport will or will not be liked. They do introduct things and study the viewership. However the larger markets are well studied, and known, the data they have collected is used to sell advertisements.
Q: How much time, energy and effort would it take to make rugby, and water polo as popular throughout the masses as baseball, football, and basketball.
A: More money then it is worth.
A large part of the sporting culture is based on what is popular during ones childhood, and social influences from friends and family.
If you really want to change a society reducate the children.
Start getting kids playing water polo, rugby, or cricket in mass and wait 15-20 years.
Most of the old farts are too set in their ways to change. New things scare them.
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