McDonald"s must stop discriminating against poor families in the North of England
Debate Rounds (2)
One of the effects of the recession is that many ordinary people up North can no longer afford to own decadent consumer items such as cars and have been obliged to revert to old-fashioned horses as their primary mode of transport.
In addition, cash-strapped Northern families can no longer afford to eat out in fancy restaurants on special occasions and instead have to dine in fast food joints such as McDonald's for treats.
However, when one woman and her daughter rode their horse and pony into the drive-thru at a branch of McDonald's in Whitefield, Greater Manchester, the snobby, toffee-nosed staff flatly refused to take their order, presumably judging them to be under-class scum because they couldn't afford a car, and they even called the police to escort them off the premises.
Greater Manchester Police stated: "On Saturday, July 20, police from Whitefield received a call from McDonald's on Fountain Place regarding a woman on a horse using the drive-thru. The staff refused to serve the woman due to company policy".
So what "company policy" is that then? Over in America, which is McDonald's homeland, a cowboy on horseback using a McDonald's drive-thru is an everyday sight, as these photographs clearly prove...
Once again, it's one rule for gun-toting, tobacco-chewing, Stetson-wearing, rye whiskey-quaffing, Red Indian-fighting, Country and Western-yodelling, all-American cowboys and another for poor families in the North of England who can't afford cars, and it's time for McDonald's to put a stop to this blatant discrimination.
I argue that discrimination by McDonald's is generally a good thing and contribute to the well being of the public especially of poor families.
While discrimination is detrimental to McDonald's image, it is something that we as a public must accept as a positive development.
Food at McDonald's are generally unhealthy and is proven to induce obesity. And when controversies like GMOs and discrimination arise, this sheds the disillusionment that people have with McDonald's and start to view their products, service and food with more scrutiny.
McDonald's mistake is an opportunity to raise awareness of health issues in the local community, and promote local farm produce that are healthier, sustainable and one that contributes to long-term non-discriminatory employment.
Needless to say, the world is better off without McDonalds. The faster they make blunders, the faster we can expect them to be erased from human history.
It is at the end of the day just another corporation. It is a not a necessary fixture of human civilization. While there is no harm in seeking profit, companies like McDonalds have caused more harm than good with regards to health issues.
The faster communities like in North England evict McDonalds and bear the issues to their MPs, the faster we see local governments and other corporations heed towards the real needs of the community in addressing sustainability and health.
I contend that McDonald's being forced out of business would be a great shame. McDonald's is a fine institution with has an illustrious history which begins in 1930's California when an Italian immigrant called Ronaldo Donaldo opened a restaurant on Route 66 in the town of Monrovia which quickly became very popular both with the locals and passers-by who craved his delicious spaghetti and meatballs.
One day a German travelling circus came to town and while the ringmaster was in a saloon bar drinking with the clowns and acrobats the exhibits from the freak show broke out.
When one of the escapees, The Hideous Fat Hag from Hamburg, caught the scent of Ronaldo's meatballs on the breeze she followed it to Ronaldo's restaurant and burst into the kitchen looking for the source of the delicious odour.
With the help of his chef, Ronaldo wrestled the freak out of the kitchen but during the commotion a tray of uncooked meatballs got knocked to the ground and were trampled upon.
After they had ejected The Hideous Fat Hag from Hamburg from the premises, Ronaldo looked at the flattened meatballs on the floor in dismay. However, Ronaldo was a resourceful and thrifty man so he rinsed them off, fried them up and served them in buns with some tomato relish and saut"ed onions.
The diners pronounced these items delicious and they soon became the most popular item on the menu and Ronaldo decided to name his creation "Hamburger sandwiches" in tribute to the fugitive circus freak who inadvertently led to their invention.
When a travelling salesman called Ray Kroc stopped by at Ronaldo's restaurant for a bite to eat he was so impressed by his Hamburger that he bought the company. Rebranding "Donaldo's Restaurant": "McDonald's Restaurant" and standardising the menu Kroc quickly built up a chain of McDonald's outlets and now there are McDonald's all over the world, including the suburbs of Manchester, England, where a financially-disadvantaged woman and her daughter were refused service and thrown off the premises.
Regarding McDonald's supposed responsibility for making people overweight, McDonald's don't make people fat, people make themselves fat by eating too much and by not doing enough exercise.
However, getting fat isn't a problem for many poor people up North who can't afford cars and have to walk or ride horses everywhere and can for whom a meal at McDonald"s is a special treat.
However, McDonald's need to live up to its mission statement which reads:
"We place the customer experience at the core of all we do. Our customers are the reason for our existence. We demonstrate our appreciation by providing them with high quality food and superior service in a clean, welcoming environment, at a great value. Our goal is quality, service, cleanliness and value (QSC&V) for each and every customer, each and every time." (1)
Their policy of refusing to serve poor people in the North of England who can't afford cars clearly runs counter with the above statement and they need live up to their core values and to stop this shameful discrimination.
it continuess to ignore its responsibilities and role of providing healthy choices to the community, and in providing transparency in its local supply chain that are forced to sidestep animal welfare standards and envionmental sustainability due to price pressures.
McDonalds also up-todate fail to provide complete nutritional information on ALL of its food. It has done so recently but only selectively to certain foods.
While it's true that McDonalds was borne out of entrepreneurial spirit of the McDonalds family, it has since been acquired by a corporation. While profit is a good thing, it should not be at the expense of its customers, who unbeknowns to them, are consuming food generally considered hazardous to human health.
While its true that health is a personal responsibility, fast foods have a central role in the prevalence of obesity and something companies like McDonalds should not sidestep.
It has also been involved in fiascos were it makes false claims that food are vegetarian when they are not. For example, frencg fries are labeled vegetarian eventhough it uses broths and cooing oils with animal fat and residues. It insensitively counters these situations with libel in countries eventhough vegetarian options are rooted in their cultures (especialy in South and South East Asia).
This is parallell to the horse-meat controversy that has plagued Europe except that McDonalds enjoys the benefit of protection of a brand that takes advantage of the misplaced trust of the public. While McDonalds also provides employment, these are limited to low paying jobs with zero advancement for opportunities.
In 3rd world and in developing countries, McDonalds continue to take advantage of unfair employment practices including forced contractualization to deny its employees of benefits and compensation reserved for regular employees.
Globalization is desirable but should not be at the expense of consumers and its community.
McDonald's poor health and employment practices should not be sidestep just because it is a global brand.
Just because poor families can not afford fancier food does not mean that they should be subjected to substandard foodstuff and denied of healthy choices.
Promotion of supply-chain transparency, better labor practices and healhier food options should be advanced in Europe and should never be unjustly sidestepped because of global brand standing, or the economic disposition of its consumers.
The continued disregard of McDonalds ill-practices creates precedent in Europe that consumers are mere bystanders in the industrilization and globalization of food.
Every opportunity that sheds light on these matters is a benefit, and recent cases of missteps by the fast food industry are positive developments to encourage the public to steer policies on the right direction - companies like McDonalds should change.
Losing corportations like McDonalds should not be viewed in negative light.
In capitalism, competitors will heed and if the right policies have been enacted, they will take McDonald's place with better regard to these issues.
In a connected world were consumers are better informed, and were taste is being commoditized, health, safety, quality, sustainability and fair employment practices are now equally well regarded. Fast food companies can realize better profits if they capitalize on these.
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