Mountain Dew vs Pepsi
Debate Rounds (3)
" PepsiR08;Cola was created in 1898 in New Bern, North Carolina by pharmacist Caleb Bradham, named "Brad"s Drink" by his customers and later renamed to "PepsiR08;Cola."
" In 1902, Bradham launched the PepsiR08;Cola Company in the back room of his pharmacy, and applied to the U.S. Patent Office for a trademark which was awarded on June 16, 1903.
" The PepsiR08;Cola Company was one of the first companies in the United States to switch from horseR08;drawn transport to motor vehicles.
" Pepsi had the first advertising jingle to be aired nationally in the United States.
" During the Great Depression, a sixR08;ounce bottle of Pepsi was $.05. Soon after, the company offered a 12R08;
ounce bottle for the same price, sparking the advertising slogan "Twice as Much for a Nickel."
" During World War II, Pepsi advertising was patriotic and uplifting. The company even adopted a new red,
blue, and white color scheme for its bottles.
" During its first 65 years, PepsiR08;Cola sold only one product " Pepsi.
" In 1970, the company moved its headquarters from New York City to Purchase, New York.
" By 1976, PepsiR08;Cola became the single largestR08;selling soft drink brand in American supermarkets.
" By 1985, more than 600 PepsiR08;Cola plants were operating in 148 countries and territories throughout the
" The original Mountain Dew formula was invented in the 1940"s in Tennessee. PepsiCo purchased Mountain
Dew in 1964 and launched the "YaR08;Hoo Mountain Dew. It'll tickle your innards" campaign in 1965.
" Naked Juice got its start on the beaches of Santa Monica in 1983 R08; selling freshR08;blended juices towelR08;toR08;
towel from a cooler. PepsiCo purchased Naked Juice in 2007.
" The Pepsi Lipton Tea partnership, formed in 1991, is a joint venture between PepsiCo and Unilever. The
partnership includes a complete portfolio of readyR08;toR08;drink iced teas, including Lipton Iced Tea, Lipton
Pure Leaf Iced Tea and Brisk Iced Tea.
" In 1994, PepsiCo teamed up with Starbucks to form the North American Coffee Partnership to develop and
distribute readyR08;toR08;drink coffee beverages.
" In 2000, PepsiCo purchased the South Beach Beverage Company and grew the SoBe brand into a national
force that now offers a range of enhanced waters, healthy teas and fortified juices and punches.
" In 2001, PepsiCo launched Sierra Mist, a refreshing lemonR08;lime soda, and AMP Energy, which offers an energizing blend of BR08;vitamins and a specially formulated intense combination of taurine, ginseng, and guarana.
" In 2002, PepsiCo pioneered the enhanced water category with the national launch of Propel. Over the years, Propel advertisements have featured athletes, actors and models, including Derek Jeter, Taye Diggs, John Stamos and Cindy Crawford.
" IZZE, which is named after Isabelle, the eldest daughter of coR08;founder Todd Woloson, was founded in 2002 in Boulder, Colo., and purchased by PepsiCo in 2006.
Health & Wellness
" Pepsi Max is the fastestR08;growing beverage internationally with zero calories.
" Sierra Mist Natural is the only leading lemonR08;lime soda made with real sugar and nothing artificial.
" IZZE Esque is IZZE"s allR08;natural, lowR08;calorie beverage line made with 25% juice and sparkling water, giving
consumers less calories and sugar.
" Lipton has a team of fully trained Tea Tasters skilled in the art and science of tea. It is the role of the Tea
Taster to make sure teas are blended perfectly to meet our standards of quality. Drinking tea has been associated with maintenance of certain normal, healthy body functions, such as hydration, focus and alertness, and weight control as part of a healthy diet.
" Naked Juice puts a pound of fresh fruit in every 15.2oz bottle with no preservatives or added sugar.
" Available in seven delicious flavors, every bottle of zeroR08;calorie Propel Zero has the same benefit bundle to
Replenish (with Vitamins C&E), Energize (with B Vitamins) and Protect (with Antioxidant Vitamins C&E).
" In 2010, Naked Juice introduced its ReNEWabottle, which is the first nationally distributed bottle made of 100% postR08;consumer plastic. Naked Juice now saves over 500,000 gallons of gas versus using virgin plastic.
" Aquafina"s EcoR08;Fina bottles use 50% less PET plastic and feature a 10% smaller label, which has saved around 75 million pounds of waste. The EcoR08;Fina bottle is the lightest weight bottle in the industry, reduced to just 10.9 grams.
" Aquafina plastic water bottles are 100% recyclable " even the cap, label and multipack outer wrap.
" A water recovery system in the Aquafina filtration process at many bottling production locations saves
over 280 million gallons of water each year.
" Through partnerships with Keep America Beautiful, the National Recycling Coalition and programs like
EcoVolunteerism and Return the Warmth, Aquafina has helped collect hundreds of millions of containers
" Lipton owns and manages its own tea gardens in Kenya and Tanzania, where it is committed to growing
the highest quality tea while doing the least harm to the planet and its people. Lipton is committed to sourcing 100% of its tea from Rainforest Alliance certified farms by 2015.
" Mountain Dew is the topR08;selling 20oz brand in the Convenience and Gas channel.
" In 2011, Sierra Mist Cranberry Splash returns for its sixth year and is PepsiCo's longestR08;running beverage
" Pepsi first appeared in the Super Bowl in 1988. As of 2011, over 120 advertisements from Pepsi beverage products have been shown during the Super Bowl.
" Pepsi is the Official Soft Drink of the National Football League (NFL) and Major League Baseball (MLB).
" Aquafina is the Official Water of Major League Baseball (MLB).
" Since 2008, AMP Energy has been the coR08;primary sponsor of Dale Earnhardt Jr. and the #88 AMP
Energy/National Guard Chevrolet race team.
" AMP Energy is the proud sponsor of Mixed Martial Arts fighters Urijah Faber, Joseph Benavidez and Chad Mendes.
" Mountain Dew is a founding partner of the action sports competition, The Dew Tour, and sponsors professional skateboarder Paul Rodriguez and professional snowboarder Danny Davis.
Pepsi Refresh Project
" In 2010, the Pepsi Refresh Project awarded more than $20 million in grants to fund over 1,000 ideas that sparked change nationwide. More than 80 million votes were cast on the campaign"s website, www.RefreshEverything.com with more than 6.6 million voters registered on the site.
" Interaction with the campaign"s website significantly increased brand attributes including favorability, intent and trust along with intent to purchase among millennials, a key cohort for Pepsi. Research shows that when millennials are exposed to the Pepsi Refresh Project, purchase intent goes up.
" Consumers are about twice as aware of the Pepsi Refresh Project compared to similar programs.
" With an average of 20,000 comments posted per month and over 183,000 ideas in the system, the Pepsi Refresh Project is interacting with the community on a larger scale to help move America's communities
" The Pepsi Refresh Project was voted as one of the top five Best Ever Social Media Campaigns by Forbes.
" The Pepsi Refresh Project garnered 3.39 billion media impressions within 97 of the top 100 local media
markets covering the campaign.
If you're old enough to remember the Mountain Dew bottles of the 1960's, or, if you've seen one of these relics, you surely remember what they looked like. The bottles were green. The labels were red and white. On each bottle was a picture of a hillbilly character shooting his gun at a revenuer as the trespasser runs out of an outhouse for his life. A goofy-looking pig sat nearby.
A little known fact about Mountain Dew Soft Drink is that the funny little character actually had a name. It was, "Willy the Hillbilly." Willy was drawn by John Brichetto in 1948.
In keeping with the "moonshine" theme, the Mountain Dew bottlers even added the names of the bottlers, the sellers and their locations on the bottles.
Mountain Dew, the yellowish-green soda that was advertised as being "zero proof moonshine" also carried the saying, "It'll tickle yore innards!" on the back of the bottles.
In 1973, "Willy the Hillbilly" died when a new advertising agency, BBDO, took over the Mountain Dew account. The hillbilly, outhouse, pig and all were replaced by a modern look and advertising that targeted the younger soft drink crowd.
One of the most popular rumors that's swirled around for years about Mountain Dew Soft Drink is that it contains a high amount of unhealthy caffeine. Long before energy drinks hit the scene, people were grabbing a Mountain Dew for a quick "pick-me-up." If you check the ingredients on a can of this soda, you'll see an eight-ounce serving contains 36 milligrams of caffeine. That means a twelve-ounce can contains a whopping 54 milligrams of stimulant.
However, a little known fact about Mountain Soft Drink is, drink an eight-ounce cup of imported, brewed tea, and you'll exceed that amount. It contains about 60 milligrams of caffeine. Iced tea contains around 47 milligrams in an eight-ounce serving; equals 70.5 milligrams for a twelve-ounce can! Pepsi One contains 55.5 milligrams of caffeine, and even Mellow Yellow has 52.8 milligrams in a can.
Maybe at one time Mountain Dew contained a higher amount of caffeine than other soft drinks. Today, however the rumor is completely false when the product is compared to other drinks on the market.
In the late 1990's, a new rumor about Mountain Dew began circulating around. At times, it still rears its head today. Unlike the "caffeine rumor", this rumor specifically targeted the male population. It probably even stopped some younger guys from drinking the popular soft drink. This rumor stated that drinking Mountain lowered a man's sperm count. Not only that, but drink Mountain Dew and you'll notice your male appendage growing smaller in size.
The alleged culprit is a chemical known as Yellow 5. It's also known as Tartrazine. Supposedly, Mountain Dew contains a large amount of this dye. That's why it was targeted. The truth of the matter is that this dye has been used since 1916. You can find it in Mountain Dew, soups, candy, jelly, macaroni and cheese box mixes, mustard, Kool-Aid and a host of other prepackaged products. According to the Food and Drug Administration, Yellow 5 is safe for consumers.
However, a little known fact about Mountain Dew Soft Drink is, if your sensitive to Tartrazine, you may have an allergic reaction to it. I think the number is 0.12% of the American population is thought to be sensitive to this chemical.
In children particularly, Yellow 5 is attributed to problems with hyperactivity and ADHD.
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