The objectification of women has been an ongoing process for many years, but why is only now that people are stepping to raise awareness. I know there are many active feminists, but how come our society is only starting to accept this.
Because Men get objectified just as much as women do. Educate yourself with an Old Spice commercial. Also, in commercials, there are many studies that prove that showing women sexually, increases how many people want to buy the good or service. The media wouldn't objectify women if there was no economic value in it.