Toronto's mayor, Rob Ford, was recently seen on Jimmy Kimmel's late night show. The question is that do you think Rob Ford used Jimmy Kimmel's show for his advantage in order to promote Toronto or was the show to the advantage of Jimmy Kimmel in getting some answers from the Toronto mayor for his recent behaviour?
My guess is that they needed someone controversial to interview, so they interviewed Rob Ford. Nothing elaborate like you suggested. There really wasn't anyone else hot in the papers during the Rob Ford crack scandal.