Should Prescription Drug Ads be Advertised?
Debate Rounds (3)
Just because someone sees an ad on television doesn't mean he/she will rush out to take a drug. Prescription drug consumers have access to physicians, pharmacists, product packaging, internet websites, medical literature and more to educate them about prescription products.
Just because someone thinks that they 'may' have a potential medical condition doesn't mean it's the condition they have in mind, since different ailments can have similar symptoms. If they were to see advertised prescription drugs, they could make a mistake and ask the doctor for the wrong thing. Either way, people would contact their doctor if they had a medical problem regardless of prescription drugs being advertised.
Also, it could offend medical practitioners, since it's their job to prescribe the drug, not the TVs. By advertising it, people could start to scrutinize doctors when they don't prescribe the drug that they saw on television. It could offend people if they have certain beliefs, as well as people who have been addicted to drugs in the past.
Direct to consumer advertising of prescription drugs is important and profitable for drug makers. They make over $4.00 for every $1.00 spent in direct to consumer advertising of such drugs. Drug makers, like any other legal company, have every right to make profits.
Without the profits drug companies make from advertising prescription drugs to consumers, those companies would have less money to develop life-saving and life-improving medications.
Also, in the UK, people don't pay to see doctor and they don't have to pay for prescription drugs, meaning that the adverts wouldn't have very much effect. Even with the adverts, it wouldn't change the amount of people becoming ill, meaning that the number of people going to the doctors wouldn't increase very much.
In addition, it's the medical practitioners job to prescribe the drug; not the TVs. The fact that people don"t know which drug they'll need means that they don"t expect anything. With adverts, they may expect the drug that was advertised on the advert.
The development of medicine doesn't only rely on the amount of money being put into funding the development. There are many other ways of raising awareness for development (for example, the no makeup selfies that have spread over the Internet.)
Shoving drug advertisement into people's faces isn't a good way of the companies making money. Yes, they deserve to make profits, but they already make enough profits as it is. In 2011, global spending on prescription drugs topped $954 billion (1). Isn't that enough?
Swiftwoof forfeited this round.
Why not advertise something that more people could relate to, like stopping peer pressure on teenage girls?
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