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Google AdWords

Mikal
Posts: 11,270
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10/29/2015 4:45:30 PM
Posted: 1 year ago
I'm not sure how many people do marketing, or use marketing in their day to day lives but I wanted to give this a shout out. I have used all types of things to try and draw customers into our business, and nothing actually was that effective or remotely was close enough to a proper per customer acquisition cost to keep or use.

Ad words went above and beyond what I expected it to do just within three months.

Just to give context to what I'm saying, I'll break it down month by month. I set out with the goal of about a $80.00 customer acquisition cost.

First Month

Spent about $1,000.00 dollars of a marketing budget on it to see how it worked. Just to test the waters.

Got 11 Customers Total, which equated to roughly a $91.00 acquisition cost. Which was very close to the goal already.

Second Month


Seeing the gain in customers from ad words, I asked if we could bump the budget to see if we can increase the amount of customers out of sheer volume of ads and got approved. Second month I spent $1,500.00 and tweaked the keywords and ad campaigns to better reach people. Ended up getting 24 customers. That broke down to a $62.00 acquisition cost.

Final Month

With clear evidence that this was working, I went ahead and budgeted for $2000.00 on the third month. Did a little more tweaking and improved on what people were clicking and targeted the ads based on the most clicks. I ended up getting 36 Customers this time. That again roughly equates to a $55.00 acquisition cost.

Ending

To sum this up, if you are looking for a marketing idea that seems to work, I would highly recommend this. You can budget it with pin point accuracy and it's based entirely on your ability to perceive the data that is given to you in order to effectively alter and change your campaign in ways that draws people to your ads.

If you are competent and can read the data properly, the more you spend the better chance you have to gain profit.

When I broke down our other methods such as billboards, magazines, etc. Almost every one of them was averaging a $200.00 acquisition cost, which was just not acceptable for the amount we needed to spend.

Even better I had no experience with this in school, or never even had taken a class for ad words. I managed to teach myself the ins and outs in under a month, and it's incredibly easy to learn and use.

TLDR

Ad words works extremely well, at least from my experience.
Khaos_Mage
Posts: 23,214
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10/29/2015 5:15:27 PM
Posted: 1 year ago
Adwords meaning key words used in the html for search engines to search for?

I agree, it is very key, and a necessity for any small business looking to attract internet users (e.g. people who are likely to search for a service via the internet, like professional services like groomers, electricians, etc.). If you can't make it onto the first page of Google, you likely aren't going to attract much business.

Or, are you talking about those ads that appear at the top of google before the search results?
My work here is, finally, done.
Mikal
Posts: 11,270
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10/29/2015 5:37:09 PM
Posted: 1 year ago
At 10/29/2015 5:15:27 PM, Khaos_Mage wrote:
Adwords meaning key words used in the html for search engines to search for?

I agree, it is very key, and a necessity for any small business looking to attract internet users (e.g. people who are likely to search for a service via the internet, like professional services like groomers, electricians, etc.). If you can't make it onto the first page of Google, you likely aren't going to attract much business.

Or, are you talking about those ads that appear at the top of google before the search results?

Go to google type in any product, on the side there is a list of ads that appear with one on the top of the page above the organic results. It's listed in order based on bids, but most are typically on the side.

It gives you the option to design your own add and set your own budget. It's actually really nifty, if you are trying to target certain audiences. You can target based on location, etc
TBR
Posts: 9,991
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10/29/2015 5:45:02 PM
Posted: 1 year ago
At 10/29/2015 4:45:30 PM, Mikal wrote:
I'm not sure how many people do marketing, or use marketing in their day to day lives but I wanted to give this a shout out. I have used all types of things to try and draw customers into our business, and nothing actually was that effective or remotely was close enough to a proper per customer acquisition cost to keep or use.

Ad words went above and beyond what I expected it to do just within three months.

Just to give context to what I'm saying, I'll break it down month by month. I set out with the goal of about a $80.00 customer acquisition cost.

First Month

Spent about $1,000.00 dollars of a marketing budget on it to see how it worked. Just to test the waters.

Got 11 Customers Total, which equated to roughly a $91.00 acquisition cost. Which was very close to the goal already.

Second Month


Seeing the gain in customers from ad words, I asked if we could bump the budget to see if we can increase the amount of customers out of sheer volume of ads and got approved. Second month I spent $1,500.00 and tweaked the keywords and ad campaigns to better reach people. Ended up getting 24 customers. That broke down to a $62.00 acquisition cost.

Final Month

With clear evidence that this was working, I went ahead and budgeted for $2000.00 on the third month. Did a little more tweaking and improved on what people were clicking and targeted the ads based on the most clicks. I ended up getting 36 Customers this time. That again roughly equates to a $55.00 acquisition cost.



Ending

To sum this up, if you are looking for a marketing idea that seems to work, I would highly recommend this. You can budget it with pin point accuracy and it's based entirely on your ability to perceive the data that is given to you in order to effectively alter and change your campaign in ways that draws people to your ads.

If you are competent and can read the data properly, the more you spend the better chance you have to gain profit.

When I broke down our other methods such as billboards, magazines, etc. Almost every one of them was averaging a $200.00 acquisition cost, which was just not acceptable for the amount we needed to spend.

Even better I had no experience with this in school, or never even had taken a class for ad words. I managed to teach myself the ins and outs in under a month, and it's incredibly easy to learn and use.


TLDR

Ad words works extremely well, at least from my experience.

I do virtually nothing in marketing, however, for my own company I spent time looking into AdWords. First, cost to entry is so low anyone can do it. Like you said, you can budget on the fly, no commitment. See what works, remove what is not working.

When I left the world of big-big-and-bigger (banking) I had a very different feel for expenses generally. I knew people in the marketing department and their budgets were shocking for projects. This for a company that really no one will ever really know their name (broker dealer of record - could explain if anyone ever cared). The dollars spent on old and warn-out marketing is dead.
Mikal
Posts: 11,270
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10/29/2015 10:27:11 PM
Posted: 1 year ago
At 10/29/2015 5:45:02 PM, TBR wrote:

It's quite impressive how detailed you can get with it

If you own a mechanic shop, instead of targeting people that live in other areas it's possible to go in and actually target people within a certain radius of your store

You can correlate this to rich areas, poor areas, etc.

It's literally so targeted, it's scary
TBR
Posts: 9,991
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10/29/2015 10:32:10 PM
Posted: 1 year ago
At 10/29/2015 10:27:11 PM, Mikal wrote:
At 10/29/2015 5:45:02 PM, TBR wrote:


It's quite impressive how detailed you can get with it

If you own a mechanic shop, instead of targeting people that live in other areas it's possible to go in and actually target people within a certain radius of your store

You can correlate this to rich areas, poor areas, etc.

It's literally so targeted, it's scary

I will agree with the scary part. Yea, men within 30 miles who have an income over 75k (and surf porn - cough). Too creepy.

Google DOES know exactly what I like, there is no doubt