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Relationship marketing

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2/27/2014 5:15:00 AM
Posted: 2 years ago
Do you consider relationship marketing to be a new business idea, or just traditional practices applied in a new context?

For those that don't know relationship marketing is the idea that the connection between a buyer and a seller doesn't end once a purchase is made.

Examples could be after you buy a car you'll have a warranty, and maybe even a finance deal. With supermarkets you might have a loyalty card too, which means the supermarket stores your information and then tailors offers to suit you.

The reason I say is it new or is it traditional is because I think it is an interesting debate.

On the one hand, technology today means we can store customer data and keep track of our customers, something not available to a large store 50 years ago.

At the same time, if you can imagine a small bar, there would have always been a relationship between the customer and the barmaid.

Do you think businesses should use relationship marketing more? Do you think we as customers could benefit more from a more personalized approach?