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Advertising is necessary in today's society

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5/23/2014 4:17:47 AM
Posted: 3 years ago
Hi all,

Since the very dawn of marketing, advertising has played a crucial role in civilization, as we know it. In the business world, it is often said "advertising is a necessary evil". I have read that the spendings in 2013 reached an all-time high with 500 billion dollars. It is expected that this trend will continue and spending will rise up to 5,8% in 2015 and 2016.

I found myself wondering if all of this is really necessary. Imagine a world without advertising and all aspects that would come with it. I will be writing a report on this topic and I am very interested in your opinion. Therefore i have create the following statement:

Advertising, in general, is necessary in today"s society.
What are your thoughts on this?