I think that in today's age plays such a huge role towards the influence in my protests and dreams to get things to change to a certain way. Creativity can open the eyes of the government and authorities and help them think in a perspective they have never thought of in before and creativity can help aid that perspective.
Using a creative means of carrying out protests immediately differentiates it and disallows it to just be passed on by the authorities and provides the public with something with which to identify with – which is akin to Branding in the design sense. This, in definition is to create the intangible, perceived by the audience.
Why can’t this method be applied to protests? What Gavin Grindon calls, “The Art of Social Movements”, most protests, when carried out, involve protestors showing up with their “sad, limp cardboard signs, marching around for a little and going home”. Commenting on the Occupy Wall Street Movement and the Importance of Creative Protest, Allison Kilkenny from The Nation responds to this perfectly, “It’s no wonder the corporately controlled media were so easily able to write off protest culture as being unimportant or ineffective. The horrible truth was, it had become futile.”