People can only partake in things that they are aware of, this is why advertisement is so important in most fields. Younger people are in many cases willing to use and respond to text messaging in a variety of different situations. Since young people are inclined to respond to other types of text messaging then they might also respond well to its use for blood donating which could inturn lead to a younger and more diverse demographic.
Since the rise in cell phone usage about a decade ago, text messaging has become arguably the most popularly means of quick communication among today's youth. Easily accessible, text messages convey short bursts of information. Blood donation text messages that target young, diverse groups of Americans will serve as a reminder to them that they are likely eligible to donate, and can provide information on local donation sites. More exposure will yield an increase in donations.
Because anyone under the age of 30 is pretty reliant on their smartphones and the ability to connect with their friends, texting is an easy way to get the attention of any young person. Texting has proven helpful to raise money for various causes, including the Red Cross, during times of need. Though it's not as easy as sending money over the internet, blood donation could benefit from the same method!
There is no question that healthy donors are in demand. Younger people represent the smallest population of donors. This same age group is tightly bound to their phones and other electronic devices. Using the technology that young people use to communicate is an ideal way to reach out to them and advise them of the need for healthy donors. Younger people are also less likely to have conditions that would interfere with their ability to donate. Any means they have to find qualified donors should be used.