What we can say is that if only 11% cacao is contained in one Hershey bar, so what is the rest? surely fat and sugar. Nutritionists recommend to take chocolate bars and only those who have 70% cacao or more. Below, it is not considered fully and pure chocolate bar.
Unless something is made up of a minimum of something, then it can not be labeled that thing. For candy bars without the required amount of cacao, they should be labeled as chocolate-flavored or similar. Many other food products have minimum requirements, and Hershey being a large company should not make them exempt.
The problem here isn't the legal definition, it's the fact that Hershey skirts the line when it makes chocolate bars. The extra "stuff" that goes into a Hershey bar makes it taste inferior to the high-cacao recipes of other chocolate brands. As long as the company keeps making them that way, I'll choose a different option.
I am a chocoholic who wants as much infusion of cacao as possible. The pleasure centers of my brain requires this immediately. The more chocolate the better. We need to make sure that a higher content would not cause any form of toxicity to the liver though. If not then I'm ready to party.
Chocolate is only chocolate if it contains enough cacao! Otherwise it's just fat solids and sugar.