Many of the business strategies that coca-cola participates in can be considered undesirable.For example they are known to ravage rain forests around the world which tends to hurt the environment overall.They also have very shady employment practices which tends to negatively effect trade balance which is important for peace worldwide.
Coca-Cola is a very powerful company with a huge opportunity to do some good in the world. However, they do not use ethical business practices as often as they could. There is evidence to suggest that they do not properly take care of their workers, especially those outside of the United States. Worker treatment is an ethical cornerstone of any business, and should be looked upon as such.