I don't think this is a very good idea. Who wants to buy coffee where they sell bad (health wise) soda. Seriously who drinks soda that black? I do not find this a good idea. I don't have much evidence supporting my debate, but I don't want them collaborating. What's going to happen to Dunkin donuts profits?
This is a great innovative step to change the way of presenting what best for their customer, which in returns give an up shoot to their brand and also add a little profit. Coke and Dunkin’ are taking aim at the fast-growing canned and bottled coffee market that has long been dominated by a joint venture between PepsiCo Inc. and Starbucks Corp. , with their top-selling Starbucks Frappuccino.
This is a major foray into coffee by Coke, which earlier this month said it also would start selling cold-brew coffee in U.S. stores under its Gold Peak tea brand early next year.
Yes, Coca-Cola is already popular and knows what people get addicted to (sugar), so adding a Dunkin' Donuts brand of bottled coffee is going to make them even more profit margins. I suspect profits will be huge because people love donuts and they love coffee. I feel this will become a very popular and profitable product.
Yes, Coca-Cola will grow its profits by bottling and distributing Dunkin' Donuts coffee. Consumers who are already fans of Dunkin' Donuts coffee will appreciate the convenience of the new product. What's more, Coca-Cola may sway people away from more expensive brands of bottled coffee as consumers look for bargains and savings.
Coca-Cola will see a profit boost from producing and distributing Dunkin' Donuts coffee. This is another product for the company to sell, and, importantly, diversifies the company away from soda. Soda has seen a sales and profit decline across the industry as consumers switch to healthier alternatives, such as bottled water.