There is a fascination with tradition for so many people, even when it is so trivial. College football, is treated by many, as some type of religion. To some it may even be a religion, however it is just not that important. This is all about trying to increase excitement and viewership.
It's just football meaning it's just entertainment. Anything could be changed at any moment and at any time. College football playoffs are not important anyways. Football is not even important. Most people just watch it and act like they care because they know everyone at work is going to be talking about it and asking you if you watched it. What most people tell me well and they use it for being social.