The news organizations turned the Simpson murder trial into media circus by unnecessary coverage and extended analysis and discussions. They missed the point and sometimes delved too much on petty issues. Others took the position of the judge and the jury by declaring him guilty or innocent. It was a little bit unprofessional.
The O.J. Simpson murder trial was more like a reality Television show than a real murder trial. News organizations dedicated more coverage to the trial than to other major World events taking place. The trial created stars like Kato Kaelin, Johnny Cochran and Judge Ito. In short, news organizations turned the Simpson murder trial into a media circus.
Dubbed the "Trial of the Century," football star O.J. Simpson's trial for the murder of Nicole Simpson Brown and Ron Goldman was an iconic moment of the nineties. However, part of the reason it became so iconic was due to the incredible amount of media attention that was placed on the trial: every moment was scrutinized so much that it was hard for the defense and prosecution to operate normally.
I believe that the Simpson murder trial was turned into a media circus simply because he was a celebrity. The news does not cover a murder of an ordinary civilian to such rampant extent. Because he acted in movies and played for the NFL, people were drawn to this news, already knowing him. News organizations ran the story until there was nothing left because they knew people would tune in to watch.