Yes, direct customer prescription drug advertisements are helpful, because people today are very informed about their medical choices. Today, you can look up whatever information you need about medical conditions. This makes it possible for patients to be all the more involved in their own treatment. Knowing about available treatment options makes the discussion with the doctor helpful and productive.
Direct to consumer prescription drug advertisements are a good thing. A doctors job is to educate their patients, not to tell them what to do. While a doctor is able to suggest medication, it is up to the patient to decide what they should be taking. Advertisements are one way of passing out that information. If a patient is interested they can then talk to their doctor or do further research.