It has a bigger screen, so it is competing with samsung and other smart phones. Its camera is fantastic! I can see it is much more faster, and they released two amazing phones. It is light-weight and sleek. And it honestly looks amazing. Go to the keynote for more info.
Apple products are junk. It took a year to add copy and paste to the iphone. Now they add near field communication 6 years after every other phone and it's supposed to be "innovative". The app store is terrible too. The only way I'd use an iphone would be after jailbreaking it.