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Do you think iTunes will have to follow Amazon's lead and move to a subscription-based business model?

  • Yes, right suggest

    Don't fix what isn't broken There isn't any need for the iTunes business model to change. It's working fine the way that it is. There's room in the market for a subscription based service, but not everyone wants to pay constantly for their music or films. People will always want to pay once and keep their media.

  • iTunes has strong success

    iTunes was practically the very beginning of the MP3 download business. To this day we use iTunes almost as language--"You can download it on iTunes or something." They are hugely, immensely successful and seem to have their business model figured out. I see that the industry is changing, but I don't think it's changing so much that iTunes will move to subscription-based use to catch up. It's standing strong with what it has.

  • No, Itunes has a great system

    I feel that one of the reasons iTunes is so successful is because they are not subscriptions base. One of the great things about it is that you do not have to make a commitment, you can just get what you want. I think if they go to the subscription base they will lose more people and give a bigger window for competitors to steal their business.

  • Don't fix what isn't broken

    There isn't any need for the iTunes business model to change. It's working fine the way that it is. There's room in the market for a subscription based service, but not everyone wants to pay constantly for their music or films. People will always want to pay once and keep their media.

  • iTunes has multiple uses on more devices

    Apple and iTunes have been constantly innovative with adapting their product and services. iTunes is currently the default software for apple products, meaning a subscription-based model may be difficult to implement; not all people would want a subscription but all would need it to use their devices. Furthermore, iTunes deals with mostly bought music to use on non-computer devices such as phones and ipods, whereas Amazon may have more users on a computer.


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