Ted Cruz has a clear campaign platform. He is a conservative candidate and thus aligns his beliefs with the side that conservatives would take on various issues. His website lays out his stances on things such as religious liberty, second amendment rights, securing the border, standing with Israel, and enacting a flat tax and repealing Obamacare.
Ted Cruz's campaign platform is based on the restless voters in the Republican party who feel that true Republican values are not being carried about by current elected officials. He is banking on voters wanting to see his far-right agenda be carried out nationally, especially in regard to social issues.
Ted Cruz and many of the candidates (both parties) who throw their name in the race for the 2016 Presidential candidate is struggling to create a solid platform. It appears that once the platform is established, all candidates, including Cruz, "change" or soften their platform to adjust to the masses and they hype of the media.
Ted Cruz is one of the most unscrupulous politicians that has come on to the scene in a long time. He orchestrated the shut down of the government, without so much of a blink of an eye. He had his eye on the Oval Office the entire time. He even recently allowed his people to put out a rumor that Ben Carson had dropped out of the race, so he could get his voters to come over and vote for him. He was willing to do anything to win. He is truly frightening.