Unfortunately, we live in a male-dominated sports world where testosterone and big money fuel top sports prizes. Women don't make as much because, in general, fans come out to see men compete for the fastest, strongest and best results. Look at marathon running--top male runners have always finished above women. For faster times, men get more prize money. It is unequal, but that's what the public wants. Until demand for such events wanes, sporting events will give the people what they want.
No, the public does not reject unequal pay, because professional sports are still strongly supported by the public, even if pay is unequal. Pay is unequal between the NBA and the WNBA, and yet, the NBA is still very popular. Male golfers earn more than female golfers, and nevertheless, people still flood to PGA events to get a glimpse of their favorite stars. Reviewing the large public support for male sports, it cannot be concluded that the public rejects unequal pay.