To a certain extent I do think that having a form of gender conformity can help reinforce attraction. I think in a number of ways this can be appealing to a number of people who may be looking for someone with more traditional values and may help both sexes in a way.
All that gender conformity reinforces is stereotypes. Besides which, why would we necessary think that attraction between sexes is something that we should or should not reinforce? People are far too concerned with who is attracted to who and who conforms to their own gender stereotypes. Neither of these issues has an impact on the rest of society.