Retailers choose which products to sell and which to ignore. If products are sub-standard, it should be up to both the producer and the retailer to rectify any damages caused by said products. Selling a product is a tactic endorsement of said product, whether it is your brand or not. Endorsing a product, choosing to provide it to your customers, means you are responsible, at least in part, for the products performance.
You see, the motorcycle aftermarket industry is blatantly guilty of criminal conspiratorial conduct. What? Yes, the motorcycle aftermarket industry has, for many years, manufactured motorcycle exhaust mechanisms that are in stark violation of EPA noise and particulate emissions standards for street motorcycles, yet these companies have thumbed their defiant, greedy nose at the law by covertly labeling their products as “closed course” “NOT FOR ROAD USE” thereby creating a “gray” area between legality and non-compliance.
Harley Davidson's settlement to the environment protection agency for $15 million is a clear example of a company agreeing they made a mistake. Although the company has not admitted to any guilt for selling aftermarket devices which allowed motorcyclists to cheat U.S. emissions standards, it is clear they are taking responsibility for their actions, as they should. Companies like Harley Davidson continue to go unnoticed by their unlawful actions because of their name and their brand. When they make a mistake, willingly or unwillingly, they should be held accountable. The responsibility lies with the retailer for making amends to consumers, and to the government. This is no exception, especially with being highly prominent in their industry.
Yes, retailers need to be careful what they choose to sell. It does reflect on them, even if they're not the ones who manufactured the products. Retailers sell and distribute items to the public. A brand like Harley Davidson is a trusted name. People put their faith on the products they buy from them. If the company lies and/or cheats, they should be fined.