While modernity has influenced our lives very much, I do not believe that it makes it difficult to retain our cultural values. In some ways, the media helps Spanish speaking people stay connected with their cultural values. There are also many religious outlets that would allow people to affirm their cultural values. If people want to, they are free to discuss and practice their own cultural values.
Our core values are something that are invested inside of our culture and our roots and it is extremely difficult for us to loose them. Even modernity has not influenced us enough to not retain these core values that we identify with. I do not believe that we can lose our core values easily at all.