If the packaging had represented Bob playing his favorite sport, talking on the phone to a friend, shopping, playing guitar, or doing any of his interests, he would have seemed like more of a well-rounded individual. As of now, he represents the stereotype (a well-dressed man stepping out of a closet).
Yes, it is my belief that the packaging of the first gay action figure harmed the gay rights movement because just as the pro- gay rights people were thinking that so much progress is being made, the manufacturers of the packaging did something that is rude and harmful to many.
I believe that the action figure "coming out of the closet" is an excellent way to help children who are homosexual feel okay with coming out of the closet themselves. Many children play with figures of characters or people they look up to, so it's a good idea to have the gay action figure come out of the closet in order to help children understand that being gay is nothing to be ashamed of.
No, packaging a gay action figure in a closet does not harm the movement. Most people in the LBGTQ community have a fabulous sense of humor and get the irony. Sure, if a character is gay that shouldn't be the only atribute that defines them, but this seems like campy versus malicious humor. Things like HB2 and homophobia harm the movement, not campy action figure packaging.
I think that the release of the first gay action figure in 1977 helped the movement far more than the packaging could have ever harmed it. Before 1977 the release of a gay action figure was unheard of. This opened to the door to further steps in the LGBT movement to take shape.