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In 2012, Nestlé used a picture of a bear using Kit Kats as drumsticks to announce their Instagram account. Are animals effective advertising tools?

In 2012, Nestlé used a picture of a bear using Kit Kats as drumsticks to announce their Instagram account. Are animals effective advertising tools?
  • Yes, they are.

    I think that animals are very effective advertising tools. They tend to look like humorous humans when used in advertisements. They can also be funny and innovative. Personally, I tend to like advertisements that use animals more than advertisements that don't. They are more captivating and have a long lasting impression on viewers.

  • Animals Draw Attention

    Animals are effective advertising tools because people love to look at animals and think about how cute they are and how they're doing things out of character. Personifying animals brings a sense of closeness and attention that would not have the same effect if they had a person using the kit kats instead.

  • Animals are effective advertising tools

    Animals are very effective as advertising tools. Animals that are generally known for being pets make especially effective advertising tools because they appeal to the public's softer side and bring out good feelings that the consumer will then attach to the item being advertised. Any animal that is cute or cuddly by nature will encourage good feelings and make products approachable for consumers.

  • Yes, they are.

    Animals are incredibly effective. People find them cute and endearing. They personifiy animals and project fantasies on them. The best advertising spokespeople have actually been animals. The bears from charmin, the cheerios bee, and the trix rabbit are all great examples of spokesanimals that are memorable and effective for companies.

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