Chick-Fil-A has could be considered a marketing machine with its new dress like a cow promotion. The company has made its cow logo very famous through advertising to customers. Now customers can dress like a cow at the restaurant, which is likely to further promote the business. The company clearly has a brilliant marketing department.
Yes, the dress like a cow promotion is a terrific marketing strategy for Chik-Fil-A. It gets many new people to go into the restaurant for free food. The people then purchase other items off of the menu as well as drinks. The promotion has been wildly successful, and so it has become an annual event.
Chick-Fil-A is a marketing machine with its new dress like a cow promotion. In fact, it is an example of marketing genius. Such examples of marketing success are difficult to maintain over prolonged periods of time, let alone replicate. Just goes to show how difficult big corporate marketing can be in such a competitive industry.
Yes, Chick-Fil-A is doing well with their marketing program. Every big business needs a solid marketing strategy and team. However, I would not call Chick-Fil-A a marketing machine. I would call Chick-Fil-A a community machine. Chick-Fil-A does what they can to create a community and a family. The dress like a cow promotion is simply a great way to connect with their customers and appreciate all the business that they have received throughout the year.