The last years, many good causes have struggled with bad publicity. Statements such as ‘’I don’t know where my donated money goes’’ and ‘’only the CEO of the organization is getting rich’’ became a very common ‘vibe’ in the development aid scene. The trust in good causes seem to become less because of bad experience in the past. Organizations who still live up to their standards and actually do what they say, might suffer from these bad and untrusted perceptions of people/supporters. However, I do believe that people who can miss some money or other sort of support, these people will keep on supporting.