Yes, Trump is intentionally playing a role of a person who is against everything his opponents are for. On the other side, all elections in the world are followed by campaigns that are partly driven by hatred, or at least they look like they are. Generally, people are sooner driven by hatred rather than love.
When it comes to mainstream politics, the hardcore radical right typically says a pox on both their houses. Not this time. Donald Trump’s demonizing statements about Latinos and Muslims have electrified the radical right, leading to glowing endorsements from white nationalist leaders such as Jared Taylor and former Klansman David Duke. White supremacist forums are awash with electoral joy, having dubbed Trump their “Glorious Leader.” And Trump has repaid the compliments, retweeting hate posts and spreading their false statistics on black-on-white crime.
Donald Trump has capitilized on the hatred and fear of others that many people have in order to win the election. He may or may not win, but hatred and fear of Muslim terrorists and illegal Mexican immigrants who are "taking our jobs" is a big part of his campaign platform.
Hate is at the center of this election simply because Trump is a fear-mongering fascist. He uses hate as a tool to appeal to people's prejudiced fears whether they realize it or not. On the other hand, people who refuse to allow hate to be used as a tactic will go against it. So hate and lack thereof will determine the election.