In the end you can only expect people to follow the law if they are punished when they do not. Telling someone you love them or trying to explain to them how their actions hurt others will not work. Society is able to function because people believe that it is the best way to gain good. If they were not punished for misdeeds then they would plunder.
No, love is better. The way of fear is the gangsta way. Gangsta rappers love ruling through fear. Al Sharpton rules through fear. No, no, no. Any human being who answers with the other probably has a problem, and I mean a major problem. LMAO. LMAO. LMAO. Seriously now. Lol
If you rule through love and positive methods you will inspire and motivate. If you rule through fear you will tear people down. Any ruler would have it in their best interest to make the people motivated, happy, strong etc. since that would be more productive, cause less problems and potential riots/problems. It's a no brainer, and it's the same reason why religion is becoming less popular - because it's enforced by fear or hell or punishment.