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Is it fair to use children in television advertisements?

  • Advertisements are all about creativity and appeal

    This is the world driven by advertisements. Then why not children play a crucial role in it. I accept the kids are innocent but they have their parents to take the decisions on their behalf. The brand is just trying to make a better and more impacting appeal, that's it.

  • Of course it would fetch them a better experience provided they are not much disturbed

    I support the involvement of children being participating in the advertisement. It would give them a lot of experience in the days of their livelihood. They would really understand their capacity to shine in such a field so that when they grow they would be in a position to choose the field of their choice.

  • Yes, I think children can involved in advertising if they wish to be involved.

    If acting is not affecting their studies. If they are not feeling stressed and if they have the capacity to become a good actor or actress in future they can be used in advertising. If it's not affecting their minds and if they know how to balance their real life and TV shows, then it's absolutely fine. As the money which they earn now will help them tomorrow in their studies etc. But if the marketing world is harming the children in their growth then it must be immediately stopped.

  • It is fair to use children in television advertisements

    Obviously, it is not good for children to be a part of television advertisements that are not age appropriate. However, age appropriate television advertisements are where many children get their desired start in the acting profession. Not allowing them to act in commercials is utterly ridiculous, as long as it does not interfere with their education and personal growth.
    Posted By: ToyMatt

  • It is fair to use children in television advertisements, as long as they are appropriate, because many children get their start in television this way.

    Obviously, it is not good for children to be a part of television advertisements that are not age appropriate. However, age appropriate television advertisements are where many children get their desired start in the acting profession. Not allowing them to act in commercials is utterly ridiculous, as long as it does not interfere with their education and personal growth.

    Posted by: ToyMatt
  • The use of children in television advertisements is not inherently wrong or immoral, and whether it's fair or not should be made based on the unique circumstances of the advertisement.

    The fairness or unfairness of using children in TV advertisements depends on the circumstances of that usage. It may be that a child is an aspiring performer, gaining work experience as an actor.

    Posted by: TangyKen
  • It is absolutely acceptable for children to be used in television advertisements so long as they are properly taken care of and compensated.

    It has long been established that it is fair for children to have roles in television advertisements. As long as an advertisement producer has permission from parents, takes into consideration the special needs of children, and ensures that those children are properly taken care of and compensated, then there is no reason that a child can not be used in a television advertisement.

    Posted by: EminentBennett93
  • Yes, I agree it's fair to use children in television advertisements, because a lot of child actors are mature for their age and can handle it.

    I think it's fair to use children in television advertisements because, not only is there already a law for child labor, usually child actors are mature for their age as well. If a child can handle the acting job without being stressed, it's not a bad thing. Child labor laws already limit the time a child can work, so I don't see how an advertisement can be a problem. Children can also market products like kid's foods, juices and toys to their age groups better than adults can.

    Posted by: I33Iess
  • Yes, because when you are selling children's products, it only makes sense to use children in the ads.

    Children are a viable marketing tool for company's that make and sell children's products. As long as those children are not subjected to undue burdens of work, then there is no reason why they should not be allowed to be in commercials or print ads for companies. What does need to be monitored is the parents of these children, what they are doing with the money their children earn, and how much time they are making them work.

    Posted by: MariaR
  • Yes, it's fair, as long as they observe child labor laws.

    Appearing in a TV commercial is probably pretty lucrative, so in terms of child labor, it's actually rather attractive. I think it's acceptable, as long as child labor laws are observed and the child gets an education, gets treated humanely, etc. Ideally, the money should go toward the child's future education. I believe there are laws protecting this income from greedy parents too.

    Posted by: Th4Fire
  • No, I Don't Think So.

    I believe that it is not okay to use children in ads, because their minds are not fully developed. If they are told to say something, they will say it. If they are told to believe something, the will believe it. If they are told to say that someone has to believe something, they will say and believe it. And that is what happens on the set of advertisement.

  • Kids should not be

    Children should not be used in television advertisements because they are too emotionally unprepared. It is not fair to use children in television commercials because they are too emotionally undeveloped to handle the pressures of the adult world. To thrust a child into a situation when a million dollar advertising campaign is at risk is to place a responsibility upon them that is disturbing and harmful mentally. Let kids be kids.

  • Corporate greed knows no bounds.

    Big corporations are using children in their ads because children are innocent and therefore they make the companies look cute and innocent when nothing could be further than the truth. It's wrong because a child doesn't know what he or she is actually doing, they are not aware at their age if it's right, wrong or in line with their moral stance. They are being taken advantage of because they are not wise to the truth at that age. Behind the scenes competition in advertising is downright sickening and this is no exception. Also I am shocked but not all that surprised that I am in the minority on this debate. Just like children we adults have also been brainwashed into thinking the big business cares about us when all they really care about is getting our hard earned money.

  • Corporate greed knows no bounds.

    We all know that children are innocent and that's why corporations use them in their ads. It makes the companies look like they're just as innocent. Ironically using children in this ways steals their own innocence. It's not fair because at that age the child doesn't really know what he or she is doing. In short they've been taken advantage of. Also I'm shocked but not surprised to see I'm in the minority on this. It's that kind of world.

  • This shouldn't even be legal!

    I get tired of seeing children being used in commercials to market corporate products that have nothing to do with children. Particularly guilty are AT&T with their sudden rash of 'cute' commercials featuring kids and auto manufacturers. I may be a bit more accepting of children being seen in toy or diaper commercials or for other products made specifically to benefit them in some way. But I'm not fully convinced on that either. As others have said, this is pure exploitation by the corporations. Many consumers pass this off as being 'cute' or 'entertaining' but they don't stop to think of the unethical nature of the matter. No children should be used to market products that have nothing to do with them. It does not matter if they are the CEO's kids either. They should not be used. Just because it is done all the time does not make it right. Since when does the frequency of a repeated act make it morally sound? Many parents would love to see their kids in commercials, but without a child having the capacity to understand and consent to the product they are advertising it is a case of imposed will being forced upon them. But this is just another example of the society we live in where we are told explicitly and implicitly on a mass level what to think and what is good and right, and where anything goes when it comes to making a profit.

  • No. Children should not be exploited by adults to market products and services.

    Adults using children to front their products is crass exploitation. Children cannot property evaluate the products or services they are being asked to promote. As they mature into adults and have the capacity to make informed judgments, they may regret that they were used by adults to shill for products they now find harmful or pernicious. Adults using children to promote junk food is a prime example.

  • Exploitation for promotion

    In the lieu of promoting the brands, companies are exploiting children. They may be giving sufficient amount for their work, but the time and the children's independency gets killed during that is irrecoverable. Even it is bringing greed to many parents also. Such parents dream of their children also to be on TV ads like those star children without seeking the true potential and even their own child's interests.

  • children should not be involved at all

    Children don't have the capacity to know the difference between advertising and marketing gimmicks, and real promises. It is only fair to leave them out of the world of marketing and advertising, as they will not be able to understand the full reasons for their being there. Much like kids quickly fall subject to advertising tricks in supermarkets, their preferences, and even world view, may be colored by working in advertising. People advertising also don't know who all see the channel.

  • Children should be left out of advertising, period.

    Children don't have the capacity to know the difference between advertising and marketing gimmicks, and real promises. It is only fair to leave them out of the world of marketing and advertising, as they will not be able to understand the full reasons for their being there. Much like kids quickly fall subject to advertising tricks in supermarkets, their preferences, and even world view, may be colored by working in advertising.

    Posted by: ExoticCurt
  • I, personally, do not agree with using children in advertisements, because of their lack of knowledge.

    I believe that using children in advertisements teaches them, from a young age, to have an opinion about what they are advertising, whatever it may be, without really being old enough to support the cause, know what decision they are making, and what they are supporting, without fully being aware of it.

    Posted by: SeriousNestor34

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