The fact that women make up more than half of the world population but have so little power or representation is appalling. There have been some strides made in the United States but, even here women make less for the same job and are woefully under-represented in government. Supporting female owned businesses is a vote for women.
Women have traditionally not owned or managed businesses. Supporting female-run companies helps even the economic playing field. When focusing our purchasing power, choosing between shops can be difficult. Focusing on ownership can be a good way to make a selection of where to spend your dollars. Really, though, it is most important to buy local and put the money back where we need it -- our communities!
These days we so often hear of the problems faced by women trying to make their way up the socio-economic ladder, that it's easy to begin to take the problem for granted. But the fact is that there really are a great many barriers hindering women from succeeding, and given this, we should make a concerted effort to support female-owned and managed businesses.
No, it is not important to support female-owned and managed businesses. In today's day and age, it should not matter if it is female-owned, male-owned, african-owned, or anything else. You should support local business regardless of the owner if you believe in the products and/or services they are selling. To support them just because they are female is to admit that there is still a seperation between men and women.