I have many friends and family who have taken trips with southwest recently. Not only that, but they have a high overall favorable opinion on ratings sites like Yelp and among the general public compared to other discount airliners, like Sprint. They have many flights every single day as well.
Southwest Airlines remains popular for people seeking inexpensive flights. The airline still aims to keep fares low by focusing on efficiency. In a time when many in the industry are pressing for fees, Southwest eschews burdens such as baggage and seat reservation fees. Southwest is known for low fares, and it is deeply ingrained it is culture.
Southwest airlines is still a popular airline for inexpensive flights. Its business model when's itself to keeping prices somewhat lower than its competition, even in the face of rising fuel costs. Southwest is a good example of proper and effective corporate planning while taking the customers thoughts and habits into account.
No, Southwest Airline is not as popular as it used to be. Southwest Airlines is still popular enough to be successful as an airline, however, it does not receive the press and attention that it used to. Jet Blue and other low cost air travel providers are competing with Southwest Airlines and the airline may not be know to give people the best deal anymore.