Being rich by definition, is being a celebrity. Capitalism doesn't mean that a society is classist. It simply means one can make a living without government interfering. If we're gonna go by definition, the notions of celebritism being important ended in Northern Europe and Israel following the Reformation and Enlightenment. America is a product of Northern Europe.
The only parts of the world where elitism and such a belief exist are those not influenced by the Reformation
CEOs have tons of money but they use the money for business related reasons. They're just like everyone else. The only places in America where classism exists is in Northern cities and Los Angeles, to a lesser degree