The BBC is widely regarded as independent and unbiased because its charter demands that it gives equal air time to politicians from right and left. Furthermore, its presenters are not allowed to voice their own political opinions on air. However, because the rest of the media is privately-owned (much of it by that frothing right-wing nutjob, Rupert Murdoch), the BBC’s political coverage is seen by right-wingers as having “a left-wing bias” because it gives equal wight to the views of left- and right-wing politicians.
When considering bias in the media, one must look for the odd media outlet that is decried by both sides for its bias. This regularly occurs in reference to the Public Broadcasting Service, or PBS. PBS' focus has never been on making money, or keeping shareholders happy. Their only goal is to inform the public.
Sadly, independent journalism is a thing of the past. Too much money in the advertising coffers from special interest groups drives the opinion of network news agencies, while newspapers are slaves to any dollars and avoid controversy to keep the money. As a 20 year veteran of the newspaper industry I see more and more editors and publishers bowing down to advertisers instead of original thought and real journalism. They feel this is the only way to keep the product alive.
90% of the mainstream media is controlled by the corporations GE, News Corp, Disney, Viacom, Time Warner Cable, and CBS. The news that we watch on the television; hear on the radio; read in the newspapers; and see on the internet, is controlled and regulated by these big corporations. And THESE corporations are controlled by the rich bankers and business interests who REALLY control our country (i.E. The Rothschild's, the Rockefeller's, etc.) These wealthy people have total control and influence on what we see in the news, and they keep us dumb and uninformed so that they can put more money in their pockets. And no media outlet that you see today is politically unbiased. Fox is right wing conservative, and MSNBC/NBC/CNN are all hardcore liberals. And both of them are extremists. It's highly doubtful that you are going to find any media outlet that isn't opinionated—and good luck finding one that is entirely truthful.
The media in no way shape or form gives "equal" air time for the left and the right. MSNBC/CNN/NBC = Liberal - Fox =Conservative they're all extreme, respectively. I don't even know if media was ever non biased or honest. I've never studied it. I just know what is now and what I watch and read.
If they are supported by corporate advertising they are biased towards the corporate narrative. If you write something that an advertiser does not like then of course they will threaten to pull their ad campaigns. So we end up with a very narrow focus - pro capitalism, pro corporatism.
Then of course if you want access to government people you cannot question government policy - see WMD Iraq War - very few outlets questioned what was obviously a lie. In fact these fools bent over backwards to support the WMD lie.
See presstitute - A member of the media who will alter their story and reporting based on financial interests or other ties with usually partisan individuals or groups.
Additionally Zionists own most of the MSM so you will never see a story like this in the MSM http://www.Youtube.Com/watch?V=c4ZfnpN4Dfc
Also refer to Manufacturing Consent http://hongkong.Asiaxpat.Com/forums/truths-and-controversies/threads/152069/manufacturing-consent/
6 corporations control 90% of the media in America. Each corporation projects their owners/shareholders ideology. It is biased by two techniques: 1) By choosing what to cover and not to cover. They cover what favors their ideology and do not cover what does not. 2)They provide the information in the context they want the public to see it.
As far as mainstream media, the system has become more interested in making money and selling issues or gaining viewers for their shows than reporting events in an unbiased manner. However, with the widespread use of the Internet, independent journalism has started to re-emerge. It is easy for anyone to start a blog, and some of the new writers out there are beginning to unearth important information that the mainstream media ignores. One such journalist was Julian Assange, and his attempt to educate the world caused a massive uproar.
To accomplish these things the media tailors their scope and their mission in order to get stories, viewers, air time, buzz, you name it. They answer to their parent corporations and they want ratings, they do not care if the stories are biased or not. In fact the parent corporations are sometimes the one who make the news outlet biased.