Donald Trump does likely want to be president. Yes, Trump has run an unorthodox campaign, however, he is also an unorthodox candidate. Trump seems serious about running for president. He has spent around $50 million of his own money during the campaign. Furthermore, he has developed many policy proposals, held numerous political rallies, and conducted several interviews during the campaign.
Trump does not want to actually be President. Stephanie Cegielski, a former Trump campaign advisor, left the campaign and wrote that his goal was not to win the election but simply shake up the Republican party, but he magnetized people which is why he ended up winning. Trump simply wants attention which he has done by securing his place in history as the 2016 Republican candidate for president.
Trump does not really want to be president. He definately enjoys the attention and would enjoy all of the perks that come from being president. He would not want the responisbility. He does not understand what it really means to be president, and just likes the idea of being in charge.
Donald Trump does not really want to be president. He has admitted as much when he stated he was not sure he would serve if he won. He also has not made an effort to learn the key issues. This is about massaging his ego, and his brands gaining popularity to increase his wealth.