Nestlé made a brave but necessary move by admitting to forced labor in Thailand. It is a brave move because of the inevitable backlash that ensues after being found culpable of a human rights atrocity such a forced labor; however, it is a necessary move because that best way to handle a publicity crisis such as this is to admit and confront the problem. Denying it would only worsen the situation for Nestlé.
Nestle admitted to forced labor practices in Thailand is not an act of bravery. Nestle reported the abuse after an internal investigation was conducted, but only after multiple news reports and non-governmental organizations revealed the practice. The admission comes after a year long investigation. The company should have known about the practice.
Nestle's admission is a brave move because the company will face a great deal of negative publicity as a result. However, I believe that by taking responsibility for using forced labor the company will gain some respect for its honesty. This is the first step towards restoring its tarnished corporate image. Had Nestle attempted to lie about this, and the lie had been discovered, the damage to the company would ultimately have been much worse. To fully recover from this, Nestle must follow up its admission by discontinuing the use of forced labor in all countries.
This isn't a brave move; it's just a good PR move for helping Nestle make more money. They got caught, so they admitted it and pretended to feel sorry for it. Of course, they will probably continue with similar practices. This isn't bravery; it's just the best way for a corporation to make as much money as it possibly can. A true brave move would be for Nestle to give an appropriate percentage of its profits from however long this lasted to the slave laborers. Even better, the CEO and other Nestle higher-ups could give money out of their own pockets.