It was obvious what Nick Lowe was doing. He wanted to capitalize on David Bowe's fame. Probably, most specifically, that he wanted to show up in search results when people searched for David Bowi. Then, confused people would buy his album. This is a violation of a person's right to their own image.
The way most music artists got their first stage time was as openers to larger artists. Once they received enough publicity from these events, they themselves could take their own tours. This is evidence that artists capitalizing off of others has always been present in the music community. Artists like Weird Al Yankovic base their entire career on making parodies of popular songs so it isn't a new concept.
Yes, Nick Lowe was trying to capitalize off the popularity of David Bowie with his album titled 'Bowi'. David Bowie was one of the most popular entertainers during the era in which this album was created. It is evident that the less-popular Nick Lowe was riding on his coattails to try to achieve greater success.
No, Nick Low was not trying to capitalize off the popularity of David Bowie with his album titled 'Bowi,' he was simply paying tribute to the great artist. It was not about making money, it was more of commemorating Bowie's memory. A lot of artists allude to those who came before them.