It is my belief that Ferrero's public image would vastly increase if the company were to start being less secretive in their affairs. The Nutella brand is known in every household and has the potential to become even more marketable if the company were to start reaching out to the public more openly and engaging the public.
Sure, I think it’s always good to have some tours going on so people can see how things are run in the factory. It’s an excellent idea. An open tour for the public will most likely generate some additional sales, as well. They can’t go wrong in any way by offering it.
Regardless of the high-profile death of Nutella's head, the company should still allow tours to the public. This tragedy shouldn't keep the business from operating as usual. There could be a period of mourning while tours were put on hold but it should not stop them from allowing it all together.
Now more than ever, consumers want to know how their food is made. It would be a wise decision for Ferrero to open the factory to the public so that everyone can view this process and learn more about the late Mr. Ferrero and the history of this tasty treat.