If a company is obviously profiting from your image or your name, then you or your family definitely deserve some kick back from that company. I think that the family of Babe Ruth should absolutely receive some sort of monetary contribution from the candy bar company for basically using his name.
Yes, Babe Ruth should have received money from the sale of Baby Ruth candy bars, because the people who made them traded on his likeness. They named their candy bars Baby Ruth because Babe Ruth was popular. This is no different than any other misappropriation of likeness. He should have been compensated for the use of his name.
Baby and Ruth together is such an easy combination to make, he certainly wasn't the only one who ever made that connection. People are so quick today to feel that they deserve a slice of X or a piece of Y that they can't just let others live and do business.
Nope. The Baby Ruth candy bar was named after President Grover Cleveland's daughter, Ruth Cleveland. It was not named after the baseball great Babe Ruth. Just because names are similar, it doesn't give people a claim to their exclusive use. And fortunately, the 1920s were not as litigious as today.
Babe Ruth should have received money from the sale of Baby Ruth candy bars. He battled in courts over the issue. From 1926 to 1931, Babe Ruth and Otto Schnering battled in the courts over trademark issues relating to the name “Baby Ruth.” However that litigation did not involve Schnering's alleged misappropriation of the Babe’s name. Rather, it centered on Schnering’s claim that the Babe’s own candy bar, “Babe Ruth’s Home Run Bar,” and his trademark application for the words “Ruth’s Home Run” interfered with the Curtiss Candy Company’s pre-existing trademark of the words “Baby Ruth.”