I think companies have to market their products to children in order to generate excitement and interest in the product. It is always the parents' role to determine whether a particular product is suitable for their children. They are the gatekeepers. One side wants to sell the kids everything, the kids just want, and the parents decide what is appropriate.
Some companies, such as toy makers, have to market to children because children are their primary demographic. When it comes to those types of products, parents generally want to please children with what they purchase and, therefore, take cues from their children based on the level of interest they express in certain products.
Some products are meant for children. These products must be marketed, and it only makes sense that they be marketed to the tended consumer group. It's a simple argument, but you don't see adult products marketed to children, you shouldn't see child products marketed to adults. Logically, economically and psychologically speaking, it doesn't make sense.
Companies in a free market system should be allowed to market to children as much as they want. Parents are the ones who should control what is bought for their kids based upon consumer spending, amount of debt, common sense and personal family finances. Clearly companies shouldn't market cigarettes to children. But toys, food, cereal, and even cell phones should be marketed towards children because they are consumers too.
Marketing to children is vital for businesses that sell products designed for children. Parents are too caught up in their day to day lives to do research on what kind of gifts to get their children. It is much easier for a child to see something they will like, and then approach their parent about it. There is, of course, an exception regarding products harmful to children. There should be limited or no advertisement for foods that could prove harmful to small children. Also sly marketing regarding cigarettes or alcohol or pornography to children is of course wrong.
In my opinion children are some of the most compulsive buyers. If companies advertised their products a little child oriented they will gain the interest in the kids and the parents. Reaching the whole family and putting it on the companies side it's a great way of increasing sales and gaining new little customers.
There is really no way around companies marketing to children. They market to children because their parents have money to spend on them. Obviously, excessively marketing things to children to get their parents to waste money is pretty immoral, but in a society like ours it's perfectly fair game. It's up to the parents to have some backbone in their spending.
It is immoral and unfair to market directly to children. Kids aren't developed or mature enough to understand the implications of the products that are being pushed on them, and are therefor at an inherent disadvantage when it comes to being taken advantage of by the corporations who are just looking for profits - not what is in the child's best interests.
We don't allow children under 12 to sign legal documents or make legally binding decisions due to their incapacity of body and mind at that stage in their maturity. Their inability to grasp the complex socioenvironmental and socioeconomic ramifications of their decisions is very important to understand. It is well known that marketing agencies focused on this demographic spend large percentages of their marketing budgets on the academic psychological knowledge base in order to focus their marketing in a more immersive way. It doesn't take a paranoid person to consider this a form of "brain-washing". The majority of parents out there don't have the tools or knowledge available to them to undermine this intrusion into their children's mind. It is well known to the community of marketers who cater to this demographic that what they are actually doing is winning the hearts and minds of a future consumer base by installing certain mind sets into the child while their minds are still in a state of maturation. This is a form of hijacking. It should not be allowed under any circumstances in our society.
The parents want for there children to have nice things but they hate spending money on things what they don't need and is to expensive. The companies are just aiming towards them to get the parents to buy that product. Here the kids are screaming to their parents that they want this but here the parents are wanting to please the over price. The struggle to get people to buy things I understand but when it is towards kids it's not cool.
They are to young and dont know what is right or wrong till they are at least 16 years of age im just saying and that is what educated people say.Like scientist and teachers.And i am glad my mom made some of the decisons in my childhood.And if i would have made the decisons i would have been in a bad place
Adults barely know where companies gain inforamtion to market and manipulate sales, so how is marketing to children (whom do not have buying power) fair? When we talk about letting our kids decide what kind of toys to play with, yes they should have an opinion. But what about where families vaction or go to dinner? Should companies use children to win over parents? Parents have the choice, but what choice do you have when your kid is targeted and thats all the parent now hears about- where is the education in that
Children want everything that they see on tv, ever things they really dont need. Some families can not afford many extras and telling thier child no may be stressful. My cousin is a twenty five year old single mother to a three year old and everytime we watch tv her daughter yells I want that.