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Should television stations be allowed to advertise to children?

  • Well why the heck not?

    It's not like an adult's gonna want a robot dinosaur. Just because children are not mature enough dosn't mean they can't be advertised to. The children don't need to make their own decisions, that's what parents are for. If a parent actually teaches his/her child the value of money, then one day, the may be able to make their own decisions intelligently

  • Some advertising would be ineffective if was not directed at children.

    Television stations don't actually advertise to children. Sponsors who purchase airtime on television stations do. Regardless, some advertising must be directed toward children because the products being advertised are intended for children. Although children themselves are not consumers, parents make purchases based on the interest expressed by their children. It is,therefore, necessary to advertise to children.

  • No, advertising to children should not be allowed

    Television stations should be required to only advertise for adults with safety of children in mind; for instance, no tobacco, violence or alcohol. Children are incredibly easy to influence, especially when it comes to toys, and advertisements give them staged ideas of what fun should be. Kids need to be allowed to use their imaginations, not be created by commercials.

  • No, children are not mature enough to make consumer decisions.

    No, television stations should not target children in advertisements. Children lack the discernment to distinguish advertisers' exaggerations from absolute truth. They have a tendency to believe whatever they see in the media. Advertisements for children's products should be aimed at parents, who are responsible for helping their children make decisions until they become mature.

  • No, televsion stations should not air children's advertisements.

    No, television stations should not be allowed to advertise to children. Children do not have the life experience and awareness to know the difference between advertising and realistic outcomes. Therefore, when an ad shows a loving parent as giving the child the toy or food she wants, and a mean parent withholding the wanted item, the child watching the advertisement transfers that view onto her own parent-child relationship. In addition, children do not understand that commercials are for the benefit of the brand being advertised, not for the benefit of the child. Therefore, they are more likely to succumb and accept advertising as reality. These early impressionable feelings and behaviors are difficult to change. However, they are easy to avoid by severely limiting television advertising directed at children.


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