When we are with our friends, we let ourselves say bad jokes and curse
When we are on a date, we act nicer than our true selves, and are much more self-conscious
When we are at work, we force ourselves into suits, and make ourselves deal with people will don't like
Take John Galliano for example. Is the fact that his drunk antisemitic rant got him fired from Dior right considering that he increased sales and popularity of the brand since mid 90s? Additionally, more and more customers flocked to buy his last designed pieces for Dior, despite knowing what he said and that he would be fired.