The Better Business Bureau (BBB) revoked the accreditation of Minnesota-based MyPillow, lowering its rating to an F based on a pattern of complaints by consumers.The BBB made the decision after reviewing Chaska-based MyPillow's "buy one get one free" offer, which violates the organization's code of advertising. Yes it is too slow
Yes, the Better Business bureau is too slow to act in the Internet age. The speed in which information is disseminated throughout the world during the age of the Internet means that legacy organizations like the Better Business Bureau must act more quickly to ensure the public knows about violations.
The BBB has a complaint and resolution process that was adequate for the 80's and 90's. However, its process is not up to date. It takes too long for a matter to be resolved and the bigger issue for the BBB is that it does not hold the credibility with the younger generation. The BBB needs to revamp to gain credibility with the younger generation and make a complaint and resolution process much more tech friendly.
Response to complaints and such things as advertising violations is too slow in BBB accreditation and in all agencies across the globe. I believe that the old saying of, "Buyers beware" should be the rule of thumb in internet and physical transactions.
The internet has created a certain sales freedom to which there are very few repercussions available to individuals. If any repercussions are available they certainly move too slow even within the area of loyalty to brands.