James Corden has racked up several million YouTube hits for each of his "Carpool Karaoke" segments, where he sings and jokes around in a car with celebrity and musical guests. The most recent of these were the Red Hot Chili Peppers, who wrestled with each other as well as the Late Late Show star. It may be cheesy, but it's a great way to get people to tune into Corden's show if they know that this is the kind of fun content he will deliver.
Carpool Karaoke is an absolute gimmick. I can see why people watch it, when there is endless things to watch on television, and on a Saturday night instead of political correspondences, a lighthearthed ridiculous show is the ideal programme to watch. However, I do wonder what this does to the intelligence of its viewers.
If people watch a show because of a music video, where's the problem? To me this is like apples and oranges. Is it a gimmick to get people to watch? Maybe, but so what? The phrasing of this debate question is confusing at best because a 'gimmick' is not an object that would be more likely to whatch the show, but it might be a device to get PEOPLE to watch the show? Where's your editor??
The Red Hot Chili Peppers singing and wrestling performance on "Carpool Karaoke" is not likely to draw additional viewership. The show is on late and attracts a young audience. These people are already watching, and older people are not likely to tune in to the show to watch the group.