There has been an increase in the number of people dying through road accidents, and some have blamed poor quality of vehicles. The new plan by Volvo which aims at protecting motorist from death and serious injuries by introducing ''death-free'' vehicles is bound to increase their sales as people will go for safer cars.
If Volvo can improve the safety of their cars to guarantee that no one will be killed or seriously injured in a crash then they will significantly increase their car sales. A car that protects its driver and passengers from harm would be an incredible breakthrough in vehicle safety. This would be the only car on the market that could make such a claim. Therefore, sales of Volvo would dramatically increase because customers would want to buy the safest vehicles on the road.
Volvo has always put out a great product and this commitment to even greater excellence will only increase the public demand for their product. It's about time an auto company takes the consumers life and health seriously and opt to minimize injury and death. Hopefully the price won't be so exorbitant that the average person can't afford it.
I think the cost of making a car that safe is prohibitively expensive and that most consumers wouldn't be able to afford such a car. I also don't think this goal is possible to achieve by 2020. I view this statement more as an ideal rather than an actually achievable goal.