Everyone loves a great deal. A free trip to Sweden would definitely hook customers who were already deciding between similar cars at that price point. The lowest priced Volvo is not much more than a Honda Accord, which is a very popular car among consumers. Some Honda buyers would definitely be influenced to spend their money on a Volvo if they were to get a free trip to Sweden.
Yes, Volvo's paying for your trip to Sweden to pick your new car will sell more cars. Their demographic is into exclusives experiences, and an all expenses paid trip to Sweden speaks to that interest. It will also instill brand loyalty into new buyers and solidify it in current and past Volvo owners.
Volvo actually has the price listings buried on their website that shows the cost for each package and option. Volvo is one of the best European delivery plans still around. Might be one of the coolest perks for buying car… I could totally buy a Volvo and take a trip to Sweden.
Many people can only dream of a fully-paid trip to Sweden, so to have this offered as an incentive to buy a new Volvo car is sure to increase sales. If you are given the choice between this and other similar car purchases, you are more likley to opt for the Volvo with the added prospect of an overseas adventure.