Long-term care insurance is sold on 1035 exchanges. Buying such insurance has tax advantages as outlined in the Pension Protection Act of 2006. No taxes are paid on long-term care insurance, so it is important to buy such coverage early. Exchanges will allow consumers to see how expensive such plans are in real-time ways.
I guess by Long Term Insurance is meant Long Term Care Insurance that provides for assisted living or nursing care. That would be too prohibitive in terms of expense for any affordable health care to provide so I would be very surprised if this type of protection is ever offered.