Social media will be able to make business more accountable for what they do. If employees can post information about their companies on the Internet, there will be more openness and transparency. It is necessary for businesses to be more open about their dealings in order to make sure there is no misconduct.
People don't care about most injustices, but they love pretending they're mad when it's so easy. Social media has given people a platform to say whatever they want whether they know what they're talking about or not, businesses have a lot more voices to answer to these days when they do wrong because it's so effortless to start a campaign against them.
Social media makes businesses more accountable for their actions. Negative stories involving a business can spread like wildfire on social media and damage a company's image. Therefore, social media makes businesses more accountable for their actions, and they are far more likely to remedy a situation that has been blasted over social media.
Social media means that when a business mess's up it can be spread instantly to hundreds of millions of people almost instantly. People are able to warn each other and report it within minutes in toady's society creating a more accountable business policy for companies that want to try and make money.
I don't think social media does anything worthwhile for people, business or anything except the person who owns a successful media site. I think that people don't really care about what people say about a business on a social media site. I think most people only pay attention to themselves on those sites.